Tip of the week #06 - Use vCards to improve email deliverability
These days, people are inundated with emails from across brands, and in fact, they get overwhelmed by the sheer number of unread emails in their mailboxes. As a brand that's practicing inbound marketing, you definitely wouldn't want your emails to get buried in your subscriber's cluttered inbox or go unnoticed in their spam folder.
One of the best ways to handle this would be, to ask your subscribers to add you to their address books. Whenever someone subscribes to your newsletters/service, as a first step you either take them to a 'thank you' page or send them a 'welcome' email. It is a good practice to explicitly leave a 'please add us to your address book' message there.
If your subscribers add you to their address books, it means they trust your brand and look forward to receiving emails from you. Not just that, doing this will help improve your deliverability rates as well. You read it right—"deliverability rates"!
Read this week's tip to know an easier and more automated way to ask your subscribers to mark you as a safe sender.
Now wondering how to add vCards to your emails?
Tip of the week #07 - Determine the best frequency for email marketing
As a marketer, you might always want to share interesting news with your subscribers and what better channel to engage than with emails? You would have put in a lot of efforts creating valuable and engaging email content, but all of that will go ...
Tip of the week 20 - 'Custom Roles' and 'Access Privileges' for a flexible email marketing
Email marketing is adopted by many industries and it's the most-sought-after channel for engagement. For each organization, there are different teams that send out emails. With multiple team members handling the same email marketing account, there's ...
Tip of the week 24 - Here's how you can improve your holiday sales
Holiday season, according to the movies, is the most wonderful time of the year. For the rest of the world, yes; but not for us marketers. In fact, this is the most stressful 'season' for us. Halloween, Cyber Mondays, Black Fridays, Diwali, ...
Tip of the week #03 - Sending emails in batches
Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the ...
Tip of week #14 Build sender reputation with List Description
Email remains the standard channel of communication regardless of the evolution of marketing concepts. Taking into consideration a lot of email spamming and data protection laws, it's important to maintain transparency in your email marketing ...