Tip of the week #07 - Determine the best frequency for email marketing
As a marketer, you might always want to share interesting news with your subscribers and what better channel to engage than with emails?
You would have put in a lot of efforts creating valuable and engaging email content, but all of that will go fruitless when you overwhelm your subscribers with those emails.You might end up having unimaginable unsubscribes, complaints, and deliverability issues. On the other hand, if you send too less, your subscribers might hardly recognize your brand leading to poor brand reputation.
So, how often should you be emailing your subscribers is as vital as what you send in the email, and finding the ideal email frequency for your marketing emails is the right solution for this. To do this, we recommend that you regularly analyze the recipients' engagement level with your previous emails. This would help you optimize your send frequency.
We have got you an email marketing tip for this week that will help you stay front of mind with your customers.
Manage your emailing frequency right away with Zoho Campaigns' Email Limits feature.
Tip of the week 20 - 'Custom Roles' and 'Access Privileges' for a flexible email marketing
Email marketing is adopted by many industries and it's the most-sought-after channel for engagement. For each organization, there are different teams that send out emails. With multiple team members handling the same email marketing account, there's ...
Tip of the week #18 - A/B testing for your email marketing campaigns
Have you ever analyzed your campaign reports and wondered about The What and Whys of good/poor engagements rates? A campaign that worked with one group of audience may not work with others. The reason can be as simple as that of a subject line or a ...
Tip of the week #06 - Use vCards to improve email deliverability
These days, people are inundated with emails from across brands, and in fact, they get overwhelmed by the sheer number of unread emails in their mailboxes. As a brand that's practicing inbound marketing, you definitely wouldn't want your emails to ...
Tip of the week #10 - Organize your campaigns with a marketing calendar
The significance of an email marketing plan is paramount. Especially, if you are a brand catering to audience from multiple geographies, it's all the more necessary to stick to your engagement schedules. With multitude of email programs targeted at ...
Tip of the Week #09 - Make your emails more efficient, while also avoiding trouble.
One of the things that email marketers hate the most has to be email addresses that serve no purpose, either because the subscriber is not responsive at all, or because the address itself is invalid.In any case, both these factors are a setback to ...