Tip of the Week #09 - Make your emails more efficient, while also avoiding trouble.
One of the things that email marketers hate the most has to be email addresses that serve no purpose, either because the subscriber is not responsive at all, or because the address itself is invalid.In any case, both these factors are a setback to your marketing effort, rendering it inefficient.
Another major problem that most marketers face is that of unsubscribes, which happens when people are not interested in the sender's emails, causing the number of subscribers to steadily dwindle.
One the other hand, excellent open rates and click rates are two of the best friends any marketer can have—proof that the email campaigns you send are both engaging and well received.
So here's the tip of this week that helps you minimise unsubscribes , bounces and spam traps, while ensuring higher open and click rates:
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Tip of the week #03 - Sending emails in batches
Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the ...
Tip of the week 23 - Delivering personalized emails this holiday season
The holiday season is fast approaching and it's not surprising if you find yourself too overwhelmed with all the planning. Emails, offers, promotions—there are enough things in your list to keep you busy to attract your audience this season and close ...
Tip of the week #08 - Deliver rewarding emails to your subscribers
If you're an email marketer, it's not wrong to think that every email of yours should resonate with your subscribers. But again, it's absolutely not right to think so, when such emails aren't actionable and noteworthy. Since most of your subscribers ...
Tip of the week 22 - Why should you optimize your emails?
You might have put painstaking efforts in designing a perfect newsletter, but what if your subscribers don't get to see it the way you designed it? Test and optimize your emails before you hit send—that's how it is done. Subscribers view your emails ...
Tip of week #14 Build sender reputation with List Description
Email remains the standard channel of communication regardless of the evolution of marketing concepts. Taking into consideration a lot of email spamming and data protection laws, it's important to maintain transparency in your email marketing ...