Tip of the week #17 - Folders, analytics, and everything favorite.
When you have a single email marketing account for an entire organization, different teams send email campaigns for different purposes and leave your account all cluttered. Now if you want to measure the outcome of your efforts, you have to keep searching for your campaigns all day. That's when folders come to your rescue, it helps you keep your Campaigns account clean.
You can group campaigns, autoresponders, mailing list, or even your templates into folders to easily locate and use them whenever needed. And the purpose of a folder isn't restricted to just organizing stuffs; every folder comes with a report that tells you how your campaigns/workflows are performing, which subject lines have worked for you in the past, and so on.
In addition to folders, you also can use favorites to organize your account. When you want to quickly access pages you frequently visit, there's nothing like bookmarking them. You can mark pages as favorites (bookmark in Campaigns) for a quick revisit.
Tip of the week #01 - Importance of mobile CTAs
Marketers of this generation are completely in-the-know of the fact that mobile devices are governing the performances of their email campaigns. A sizeable section of your audience opens your emails on their mobile phones and this trend can’t be ...
Tip of the week #03 - Sending emails in batches
Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the ...
Tip of week #14 Build sender reputation with List Description
Email remains the standard channel of communication regardless of the evolution of marketing concepts. Taking into consideration a lot of email spamming and data protection laws, it's important to maintain transparency in your email marketing ...
Tip of The Week 19 Maintaining transparency between you and your subscribers
Email Marketing is undergoing a constant transformation. With new laws periodically being implemented, most marketers tend to focus on permission-based email marketing. One of the key aspects prioritized in every set of regulations is that of ...
Tip of the Week #09 - Make your emails more efficient, while also avoiding trouble.
One of the things that email marketers hate the most has to be email addresses that serve no purpose, either because the subscriber is not responsive at all, or because the address itself is invalid.In any case, both these factors are a setback to ...