Tip of the week 20 - 'Custom Roles' and 'Access Privileges' for a flexible email marketing

Email marketing is adopted by many industries and it's the most-sought-after channel for engagement. For each organization, there are different teams that send out emails. With multiple team members handling the same email marketing account, there's a need for flexibility and a tailored means to use the product in a way that's convenient for each of them. 

Suppose you belong to a five-membered team, comprising of a developer, visual designer, tester, support expert, and yourself, the marketer. While a marketer has to predominantly garner the list information, manage the mailing lists, curate the content, and schedule the campaigns, others in the team may have different purposes to contribute. That is, in the case of the designer in your team, they help you in coming up with visually-good templates. They need access only to the design-related areas in the email marketing product, unlike a marketer like you who needs access to almost every feature of the product. So, the way you use the product is completely different from the way your designer might use.

At times like this, it's important for an email marketing product to allow for different users to use it in a way that's relevant to them. By assigning 'roles' and setting access 'privileges' to your team members, you can make sure that:

- All your account information is safe and prevented from mishandling.

- You use a single email marketing account with multiple permission-based access controls.

-  Create specific roles based on the dynamic needs of your team.

With that said, here's the tip for this week:

• Related Articles

• Tip of the week #07 - Determine the best frequency for email marketing

  As a marketer, you might always want to share interesting news with your subscribers and what better channel to engage than with emails? You would have put in a lot of efforts creating valuable and engaging email content, but all of that will go ...

• Tip of the week #18 - A/B testing for your email marketing campaigns

  Have you ever analyzed your campaign reports and wondered about The What and Whys of good/poor engagements rates? A campaign that worked with one group of audience may not work with others. The reason can be as simple as that of a subject line or a ...

• Tip of the week #10 - Organize your campaigns with a marketing calendar

  The significance of an email marketing plan is paramount. Especially, if you are a brand catering to audience from multiple geographies, it's all the more necessary to stick to your engagement schedules. With multitude of email programs targeted at ...

• Tip of the week #06 - Use vCards to improve email deliverability

  These days, people are inundated with emails from across brands, and in fact, they get overwhelmed by the sheer number of unread emails in their mailboxes. As a brand that's practicing inbound marketing, you definitely wouldn't want your emails to ...

• Tip of the week #03 - Sending emails in batches

  Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the ...