What does it feel like when someone unsubscribes from your mailing lists? I'm sure you'd feel bad, but let me tell you this—unsubscribes would benefit as much as the new subscriptions.
As an email marketer, if your concentration has just been on growing your mailing lists and sending more campaigns, it's time to rework your strategy, for both of these aren't going to guarantee a successful email marketing.
Just because your mailing lists contain more people, it doesn't mean everyone is interested in your brand, and in the same way, your emails don't benefit all the people who receive them. You may tend to question as to why these people then subscribed to your brand, in the first place. Well, there are many factors for people to digress from your engagement, some of the reasons being:
- Their areas of interests have changed.
- They don't look forward to what you offer.
- They feel you send too many emails.
- They weren't sure of what they subscribed for.
Whatever be the reason, it's important to value and not object your recipient's decision, when they decide to opt out. With every unsubscribe, you need to work more on your own strategy—study the kind of emails you're sending out, work on the email-sending frequency, see if you're clearly informing people about what they've subscribed for, and more.
On the other hand, unsubscribes aren't harmful, and much to your surprise, they do good to your email marketing business. Having said that, here's a tip that says how adding an 'unsubscribe' link in your emails is definitely going to boost your email marketing: