Tip of The Week 19 Maintaining transparency between you and your subscribers
Email Marketing is undergoing a constant transformation. With new laws periodically being implemented, most marketers tend to focus on permission-based email marketing.
One of the key aspects prioritized in every set of regulations is that of transparency. In fact, regulations such as GDPR make sender information compulsory in all communication, and laws like the German Telemedia Act go a step beyond, even mentioning exactly what information needs to be carried mandatorily in all your emails.
One of the advantages of ensuring this transparency in that your subscribers know where the email is coming from, contributing to lower unsubscribes.