Tips English
Tip of the week 26 - Ways to overcome the post-holiday slump
It's the time of the year when marketers don't mind swollen fingers because of carrying out many email campaigns. The holiday season is on and we believe you are tasting good success in terms of customer engagement. But wait! Don't take the back seat ...
Tip of the week 25 - What templates to go with during the holiday season
Holiday season is always a good time to do business. Deloitte, in its annual holiday economic forecast has predicted that the total retail sales this holiday season will increase 5 –5.6 percent, with online sales to rise 17–22 percent. This is great ...
Tip of the week 24 - Here's how you can improve your holiday sales
Holiday season, according to the movies, is the most wonderful time of the year. For the rest of the world, yes; but not for us marketers. In fact, this is the most stressful 'season' for us. Halloween, Cyber Mondays, Black Fridays, Diwali, ...
Tip of the week 23 - Delivering personalized emails this holiday season
The holiday season is fast approaching and it's not surprising if you find yourself too overwhelmed with all the planning. Emails, offers, promotions—there are enough things in your list to keep you busy to attract your audience this season and close ...
Tip of the week 22 - Why should you optimize your emails?
You might have put painstaking efforts in designing a perfect newsletter, but what if your subscribers don't get to see it the way you designed it? Test and optimize your emails before you hit send—that's how it is done. Subscribers view your emails ...
Tip of the week 21 - Let subscribers know about your company's terms.
Building a target audience might be right up your alley, but before that, have you taken some time to check if your subscribers are well-informed about your organization? While people subscribe to your newsletters, offers, or any deliverables, it's ...
Tip of the week 20 - 'Custom Roles' and 'Access Privileges' for a flexible email marketing
Email marketing is adopted by many industries and it's the most-sought-after channel for engagement. For each organization, there are different teams that send out emails. With multiple team members handling the same email marketing account, there's ...
Tip of The Week 19 Maintaining transparency between you and your subscribers
Email Marketing is undergoing a constant transformation. With new laws periodically being implemented, most marketers tend to focus on permission-based email marketing. One of the key aspects prioritized in every set of regulations is that of ...
Consejo de la semana # 15 - Agregue la opción de preferencias de suscripción. Impulsa más compromiso.
Si crear contenido para correos electrónicos, hacer creatividades y ejecutar campañas de correo electrónico es su amor, entonces las cancelaciones de suscripción son las que rompen el corazón. Puede guardar sus correos electrónicos para que no se ...
Tip of the week #17 - Folders, analytics, and everything favorite.
When you have a single email marketing account for an entire organization, different teams send email campaigns for different purposes and leave your account all cluttered. Now if you want to measure the outcome of your efforts, you have to keep ...
Tip of the week #16 - Don't fret over "unsubscribes"
What does it feel like when someone unsubscribes from your mailing lists? I'm sure you'd feel bad, but let me tell you this—unsubscribes would benefit as much as the new subscriptions. As an email marketer, if your concentration has just been on ...
Tip of the week #15 - Add subscription-preferences option. Drive more engagement.
If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers. You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in ...
Tip of the week #18 - A/B testing for your email marketing campaigns
Have you ever analyzed your campaign reports and wondered about The What and Whys of good/poor engagements rates? A campaign that worked with one group of audience may not work with others. The reason can be as simple as that of a subject line or a ...
Tip of the week #10 - Organize your campaigns with a marketing calendar
The significance of an email marketing plan is paramount. Especially, if you are a brand catering to audience from multiple geographies, it's all the more necessary to stick to your engagement schedules. With multitude of email programs targeted at ...
Tip of the Week #09 - Make your emails more efficient, while also avoiding trouble.
One of the things that email marketers hate the most has to be email addresses that serve no purpose, either because the subscriber is not responsive at all, or because the address itself is invalid.In any case, both these factors are a setback to ...
Tip of the week #08 - Deliver rewarding emails to your subscribers
If you're an email marketer, it's not wrong to think that every email of yours should resonate with your subscribers. But again, it's absolutely not right to think so, when such emails aren't actionable and noteworthy. Since most of your subscribers ...
Tip of the week #07 - Determine the best frequency for email marketing
As a marketer, you might always want to share interesting news with your subscribers and what better channel to engage than with emails? You would have put in a lot of efforts creating valuable and engaging email content, but all of that will go ...
Tip of the week #06 - Use vCards to improve email deliverability
These days, people are inundated with emails from across brands, and in fact, they get overwhelmed by the sheer number of unread emails in their mailboxes. As a brand that's practicing inbound marketing, you definitely wouldn't want your emails to ...
Tip of the week #04 - Know about your recipients' 'prime open time.'
In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your ...
Tip of the week #03 - Sending emails in batches
Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the ...
Tip of the week #02 - A perfect start for your welcome series
Almost every email marketer strives to achieve the best-possible engagement with all their subscribers, the new entrants being even special. Only when you begin the journey on the right note can you take your subscribers forward till the final stage ...
Tip of the week #01 - Importance of mobile CTAs
Marketers of this generation are completely in-the-know of the fact that mobile devices are governing the performances of their email campaigns. A sizeable section of your audience opens your emails on their mobile phones and this trend can’t be ...
Tips of the week #12 - The importance of design in your marketing campaigns
Have you ever thought what makes for a good email marketing campaign? A high-quality content, good email deliverability, well-segmented list, responsive template—all of these count, but your campaign isn't going to be a hit if you miss out on the ...
Tip of week #14 Build sender reputation with List Description
Email remains the standard channel of communication regardless of the evolution of marketing concepts. Taking into consideration a lot of email spamming and data protection laws, it's important to maintain transparency in your email marketing ...
Tip of the week #13 - Smart signup forms to comply with the laws
Marketers are caught in an oft-repeated process of acquiring new subscribers, nurturing them with relevant emails, and converting them into customers. This is the fundamental cycle of email marketing, but with the times changing, it's important to ...